Category Archives: Brand Management

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Trends In Hotel Branding: Hyper-Specificity

It’s long been said that a successful brand understands its audience. This has been true of hotels, as the major internationally-branded hotel operating companies have developed and continue to develop various brands to service and cater to a wide array of guests and their specific preferences and assumed preferences. These hotels often have a variety … Continue Reading

Playing Host

Hotel Management magazine recently noted that at the end of the day, it is the hotel management company that is really playing host to the guests as it executes the requirements of the brand and the desires of the owner.  But how does the hotel management company do this for the owner from the lawyer’s … Continue Reading

Collections Continue to Thrive

Owners of strong, unique independent hotels are finding that they can gain many of the advantages of an affiliation with a branded hotel management company without entering into a management contract and relinquishing control of the hotel.  This is indeed the case and much has been written about the many collections of hotels now available … Continue Reading

Mexico Continues to Grow as a Tourist Destination

Mexico's Ministry of Tourism recently reported increases in hotel occupancy in three key regions. The country's rich history, culture and reputation for quality hospitality -- i.e., its brand -- have proved vital in this time of social and economic unrest. We expect that hotel owners and operators will keep a keen eye on Mexican riches yet to be explored.… Continue Reading

Something’s Gotta Give – Hotel Management Agreements Continue to Spark Interest

My unofficial assessment is that one of the best  breakout sessions, as to both content and attendance, at the 34th Annual New York University International Hospitality Industry Investment Conference was the Hotel Management Agreement panel. The panel offered an honest and in-depth assessment of most of the key hotel management agreement issues confronted in the owner-operator negotiation … Continue Reading

What’s in a (Brand) Name?

Profit? The ultimate question faced by hotel owners is location and brand. The financial "bottom line" can often be directly affected by the name recognition and customer loyalty associated with certain hotel brands. The costs associated with branding need to be considered in light of what the brand name can provide directly to the property.… Continue Reading
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