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At first blush one would think that a hotel marketing plan would equally benefit the owner of the specific hotel and the brand under which the owner’s hotel is operated.  Clearly, marketing the owner’s hotel and marketing the brand benefit both the owner and the brand.  However, upon closer investigation, the owner’s interests and the brand’s interests are quite different when it comes to “getting the word out” and marketing.  Our colleague Tara Gorman’s article in this week’s Hotel Business Review, “Getting the Word Out – It’s all about Marketing – The Interplay between Owner’s and Brand’s Priorities” will delve into the commonalities and the tension between owner and brand in the marketing arena.