Branded residential projects offer all the comforts of “home” with the luxury, prestige and high level of services offered at a hotel. This is not as easy as it may appear at first blush. Savvy developers are jumping into the branded residential sector with an eye toward high level design and quality, as well as, a keen sense of what the potential purchaser is ultimately seeking. The key to a successful branded residential project is the integration of the hotel services and amenities with the security and privacy of residential living. If well done, this can be quite profitable for the developer as the branded residential real estate market is on the upswing with enhanced sales velocity over unbranded residential real estate by 20 – 30 percent, especially in emerging markets.
Our colleague Tara Gorman’s recent article in, Hotel Business Review, “Residential Reality – The Reemergence of Branded Residential Reality” takes an in-depth view at branded residential realty and recent reemergence of branded residential realty.