Tag Archives: Junior Membership

Case Law Update: Junior Membership Age Discrimination Analysis

Javorsky v. Western Athletic Clubs, California Court of Appeals, First District, Division 5 (December 11, 2015) http://scholar.google.com/scholar_case?case=1119351710053536383&q=javorsky+v.+Western+Athletic+Clubs&hl=en&as_sdt=2006&as_vis=1 Clubs throughout the country offer Junior Membership programs that afford younger members discounts in joining fees and/or dues or favorable membership financing. Some have questioned whether such programs violate federal or state age discrimination laws.   In Javorsky, a … Continue Reading

Lowering Membership Price Without Lowering Membership Price

The market price for club memberships has fallen in almost all markets.  Many clubs are reluctant to reduce their membership prices, because either it sends a negative message about the club’s financial condition or adversely impacts the economics for membership resales. Clubs can implement creative programs to increase membership sales in this marketplace, without officially … Continue Reading